Building your MPS Assessment Practice – with Geoff Hogg
By: Photizo Group, August 20th, 2013
This year’s Transform Europe conference will feature an impressive agenda of speakers and presentations. One of these innovative speakers is Geoff Hogg, director of consultancy and consultancy automation for NewField IT. Hogg has more than 25 years of experience working in the IT industry. Before joining NewField IT, Hogg was the enterprise marketing manager for Hewlett Packard (HP) Imaging and Printing division in the UK.
PG) What is new and exciting with your business?
GH) Business Intelligence (BI) is a key new focus area for NewField IT. We’ve updated our portfolio of assessments to include Document Analytics, which leverage our BI capability. We’re now mining databases which total 15 terbytes, probably the most extensive in the industry.
PG) How do you see the MPS market in Europe changing?
GH) We have felt for a while that MPS needs to become more IT-centric, and we are increasingly seeing this happen in our clients. We are also seeing a requirement to remove paper altogether from core processes, especially from clients who feel they have optimized their print structure as much as possible. This will have a profound impact on our industry and shows the importance in generating non-print-based revenue to offset the reduction in total print in the market place.
PG) What will be critical to your success as the market changes?
GH) We’re keeping our toolsets and services ahead of market expectations, ensuring that our partners are at the vanguard of the market, for example:
– Our Asset DB toolset has been made more SMB-friendly with the launch of Asset DB WebSmart.
– CompleteView, our powerful BI platform, is enabling identification of cross / upsell opportunities, which has enabled our partners to close more than $100 million of MPS business in the last 9 months.
– Documents Analytics provides CIOs a unique perspective on their business activities that makes a clear link between MPS and Business Process Automation.
– We’ve worked hard on becoming more global to react to customers’ increasing global buying needs.
PG) And finally, why should industry leaders attend Transform Europe?
GH) Transform Europe provides a great networking and learning opportunity and a chance to bounce ideas off the leading people in the industry.
Be sure to attend this year’s MPS Conference Transform Europe, on October 14-16, 2013 at the Hilton London Metropole to hear Hogg’s presentation, “Building your MPS Assessment Practice to be Structured and Repeatable.” For a complete list of speakers and presentations or to register to attend, visit europe2013.photizogroup.com.